We all want to get seen and heard by our ideal clients across all our social media platforms, this is why creating consistent social media content is essential for business growth.
Being consistent with creating powerful content allows you to position yourself as an expert and to nurture relationships with your audience, making it easier to position an offer to them, in the future.
Your content marketing strategy and action is CRITICAL for the continuous growth of your business.
There is much content that you COULD create, including:
- Case Studies
- How to’s
- Inspirational tips/quotes
- Video Series
- Free Training
- Behind The Screens Of Your Business
- In The Day In A Life Of…
- Sneak Peak
Through a variety of different channels, here are some examples:
- Video & Lives
- Insta Stories
- Speaking slots
- Guest blogs/podcasts/takeovers
It can feel MIND-BLOWING to decide how and what to create.
However, there is a super simple way to create consistent brilliant content.
- Know Your Audience – Like REALLY Know Them
When you understand what your audience wants, it massively helps you to come with many ideas about your content.
To figure this out, the fastest route to understanding your audiences needs is to ask your audience. You can do this via Poll’s in Facebook Group/ jump on a quick call with them and ask them what their biggest challenges are right now/use YouTube & Goggle and explore what your ideal client is currently looking for/use Poll Question in Instagram Stories/check out Amazon to explore what books and themes your audience is interested in.
Do this and suddenly you have a much greater knowledge of your audience’s key problems, the words and titles they are using, helping you to create a ton of content that is TAILORED to your audience EXACT NEEDS.
2) Find Your Voice
There are some excellent examples of content already available on social media and it can be off putting to think you have to create content just like them.
The good news is, you don’t have to.
You get to create content as you! Remember PEOPLE BUY PEOPLE, this is your opportunity to let your audience get to know you and build that all important trust, which will help them to invest with you in the future.
The best way to get started is to just get started. You will find your own voice and style soon enough.
Start with simple pieces of social media content – this will help you to quickly gauge which topics your audience engages with the most and you can build on this.
3) Keep It Simple
Choice one platform, until you are creating consistent content on this platform, you can add more platforms later. Choice the platform that you find the easiest to use but make sure this is one your audiences uses as well.
It is important to decide on and stick to:
- the frequency of your content – every day/once a week/three times a day etc.,
- the actual day you release your content – practice making it happen, make time for this in your week!
To truly use your social media content to grow your business, the most effective way is to have all of the your content mapped out with a clear strategy that SUPPORTS YOUR BUSINESS GROWTH.
What to know HOW?
I am running TWO FREE POWERFUL LIVE SESSIONS in February where I will be sharing:
- How To Generate Consistent Months Of Income Of 5K
You will walkaway with an exact plan that takes your business from where it is now to generating consistent months of income in your business.
- Content Strategy To Generate EPIC Results In Your Business
You will walk away with all of your content mapped out for the next 12 months
In both sessions I will be sharing a ton of content, ideas and inspiration all specifically created to support you to achieve your BREAKTHROUGH YEAR!
Join me here:http://bit.ly/ContentStrategyMasterclass
If I have inspired you to take your content marketing to the next level make sure you sign up for my FREE SESSIONS this month!
Love Rachel x